Since 2015

About Us

Lose pounds while you save pounds and NOT feel hungry. We are giving you proven and successful scientific advice that has been followed by hundreds of our members, with enormous success.
This is NOT a fad diet, there are no gimmicks.
This is a Way Of Eating that enables you to utilize your own body fat as your source of energy.

About us 

John Mason

After 25 years in the teaching profession, John made a change and became a Life coach, specialising in exercise and nutrition. One consequence of studying nutrition was to learn about the ketogenic/LCHF, which he has been advocating for for over a decade. Based in the UK, and co-Founder of Ketogenic Generaton, we give advice, talks and consultations on both a Ketogenic Lifestyle and exercise. John also runs a website called shrinkthatfat.co.uk. Whilst as an Ambassador for The Public Health Collaboration, (a charitable organisation, which promotes a low carbohydrate approach for Type Two Diabetics) he has been able to persuade employees of National Health Service to consider other approaches in health care. Over the years he has helped many people lose weight and more importantly, to restore their metabolic health. It was a logical step to complete The Nutrition Network course and it has more than justified my approach to diet and exercise. I can be contacted via my email address. [email protected], or via my facebook page, ketogenic generation.

Certificates

Zoe Melvin

Zoe was introduced to the ketogenic lifestyle in 2015, and since then it has become her everyday passion to educate people in LCHF. She is able to utilize much of her free time studying and helping others regarding body image and metabolic damage. Based in the UK and co-Founder of Ketogenic Generation, she gives advice, talks and consultations on both a Ketogenic Lifestyle and exercise. Whilst as an Ambassador for The Public Health Collaboration, (a charitable organisation, which promotes a low carbohydrate approach for Type Two Diabetics) she has been able to persuade employees of National Health Services to consider other approaches in health care. Over the years Zoe has helped many people lose weight and more importantly, to restore their metabolic health. It was a logical step to complete The Nutrition Network’s course and notes that it has more than justified her approach to diet and exercise. 

Certificates

Make a Change

Real People. Real Results

Here are just a few of the ordinary people who, like you, have struggled long and hard fighting weight gain. They have spent a lifetime on every possible diet, tried every method and faced the misery of constant failure.

BUT there is a happy ending to their stories. All these people, young, older, man or woman, have left all that behind and are now losing AND MAINTAINING weight loss through the Ketogenic eating program.

15 yrs of pain medication for my back. I’ve been off my meds for about a fortnight (was informed by GP and consultant that I’d be on meds for the rest of my life) and I’ve been pain free. There really aren’t words to express how truly grateful I am to John and Zoe for their guidance, patience and advice…its a proper life changer anyway I think I have turned a corner, today I have been on it, clear headed, ridiculous amounts of energy and happy to the point of being giddy…I guess what I’m trying to say is that as good as the weight loss is NOTHING can compare to the feeling of being healthy and in control of your own body.

Ian Nineplan

Zoe is very eager and passionate about this regime and has a very good understanding of it all already which is very impressive. Needless to say that I’m a convert and if it’s ok with everyone I’ll keep you posted about how I get on and any meds I don’t feel I need any more. I’ve been on this woe for two days now and tbh I don’t feel much different but I’m sure that will change as my wife Well, what can I say? I’ve just met up with my long time friend , Zoe Louise Melvin and the guru that is John Mason to have a chat about this woe. As I have had a heart attack I was dubious as to try this or not but my mind is now at rest. John knows his stuff alright and has to be one of the most knowledgeable persons in this field and daughter are on week four and look and feel great plus have lost loads of weight. That’s all for now apart from “thank you John and Zoe ” for meeting me and being so friendly. There’s no better feeling in the world, than giving people there health back …. Thanks John Mason . I salute you !!!

John

There’s so much support for here for people starting the revolution of reclaiming their health by following a ketogenic diet. I have followed John and Zoe for a good few years but today I had a consultation via webcam with John. Money very well spent… it’s incredibly affordable for what you get and massively competitive given what I have paid for poor advice previously from other ‘experts’! My only regret is that I didn’t do it three years ago! I am now fully informed on how to become Keto adapted and sustain it. What John doesn’t know about keto, or in fact the human body and how it works, isn’t worth knowing. Although I have profited from their free advice via the Facebook group, I can’t recommend a 1-1 consultation enough! Thanks John 

Ruth Denton

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KETOgenic generation

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